Pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian konsumen sepeda motor honda Jakarta Utara

Authors

  • Ade Onny Siagian Universitas Bina Sarana Informatika, Indonesia
  • Ninuk Riesmiyantiningtias Universitas Bina Sarana Informatika, Indonesia
  • Rizky Amalia Universitas Bina Sarana Informatika, Indonesia

DOI:

https://doi.org/10.59261/jequi.v3i1.79

Keywords:

mutu produk;, mutu pelayanan;, pembelian motor honda

Abstract

Riset ini bertujuan untuk mengenali pengaruh mutu pelayanan dan mutu produk terhadap keputusan pembelian konsumen pada PT. Astra Honda Motor Sunter Jakarta Utara. Metode analisis mengenakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil riset ini mutu pelayanan mempengaruhi signifikan terhadap keputusan pembelian sebesar 45,3%, uji hipotesis diperoleh t hitung > t tabel maupun (9,001 > 1,984). Mutu produk mempengaruhi signifikan terhadap keputusan pembelian sebesar 44,2%, uji hipotesis diperoleh t hitung > t tabel maupun (8,806 > 1,984). Mutu pelayanan dan mutu produk secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 10,553 + 0,365X1 + 0,378X2. Donasi pengaruh sebesar 53,6%, uji hipotesis diperoleh F hitung > F tabel maupun (56,081 > 2,700).

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Published

2022-02-11 — Updated on 2022-02-16

Versions

Issue

Vol. 3 No. 1 (2021): Equivalent: Jurnal Ilmiah Sosial Teknik

Section

Articles

License

Copyright (c) 2021 Ade Onny Siagian, Ninuk Riesmiyantiningtias, Rizky Amalia

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